DIGITAL MARKETING | RAISING YOUR PROFILE
Access content writing, SEO support, PPC and advertising services, and strategic expertise to ensure you are found by clients.
Digital Marketing Strategy
Having a marketing strategy is vital to increasing your online profile and visibility. Your strategy should be your plan that works towards your vision. We’ll help you create a winning formula that includes all the vital aspects of digital marketing.
What is a Digital Marketing Strategy?
A Digital Marketing Strategy is your plan that considers how you will approach your online promotional activities (inbound marketing):
- SEO
- Content Marketing
- Social Media Management
- Email Marketing
- Communication through direct messaging
We’ll create a strategy that is measurable (website traffic, content performance and lead generation, and attribution) and adaptable to the changing needs of your business. Your strategy will set out how to best engage with your audiences and focus efforts on specified target markets, therefore increasing your engagement levels and conversion rates.
Building a website and having social media pages provides a platform and you will need a substantive plan to make best use of these. If you want us to review an existing plan or help you create a strategy that works, just call the team on 03300 431 757 and we’ll talk through your options and next steps.
KEY MARKETING SERVICES| DESIGNED FOR YOU
Pay Per Click Services
What is Pay Per Click?
Pay Per Click (PPC) is a form on online advertising. Each time a visitor clicks on the advert to your site, you will pay a fee.
Getting PPC right is important because you’ll want to ensure that your adverts are being shown to the right people and that they are more likely to click on the advert, engage with the service, and spend money with you.
PPC adverts are not just found on Search Engine results such as on Google and Bing. They can appear on other websites, videos, and social media. It is therefore important to understand your intended target market and what they will engage with.
Why is Pay Per Click important?
Your website is in direct competition with other sites, and the most successful are those who invest in PPC advertisements as part of their Digital Marketing Strategy. If your advert lands on the top spot for search results, it is more likely to be engaged with and your lead will be encouraged to follow through to your site and convert into an enquirer.
How does Pay Per Click Work Management work?
PPC campaigns can be expensive and will not deliver results if you get them wrong. We work with many organisations to create and manage their campaigns. We’ll structure your campaigns with your landing pages, key words and ad words, and agree and review your budget for your monthly spend.
If you are considering online advertising for your website, talk to our team first and we’ll put together a plan, agree the budget and take care of everything for you. Please call us on 03300 431 757 or complete our online form below and let’s explore your needs.
Search Engine Optimisation (SEO)
What is SEO?
SEO is a framework of principles that help organise and structure information on the internet. It is comprised of many changing elements which our team keep abreast of. It is many things that make a difference to your website’s SEO and online rankings. Your website needs to be found by prospective clients and this means working on the framework, content and promotional elements to improve your success rates.
Why is SEO important for my website?
The key reasons that clients invest in better SEO are:
- Improved visibility in search results; and
- Better quality traffic for your website and across social media
We help you by delivering more relevant information for your searchers, and by building and enhancing your website so that it is Search Engine friendly to improve both on-page SEO and off-page SEO (external factors that influence your own site).
Please complete our online form below and we'll explore your options.
Content Writing
Our team delivers content that is audience and Search Engine friendly. Content includes text and other mediums such as videos and imagery that appears on your key website pages, blogs and articles, and other platforms.
Working with our team, you will have peace of mind that your content will be planned, crafted with care, and scheduled for timely delivery. We’ll write shorter updates or full articles that promote your services and engage your audiences with sector-relevant information and news.
Need help to plan content?
Sometimes it is difficult to know what to write about. We can help you by researching your sector, target audiences and provide you with themes, news bites, and information that is meaningful. We’ll create a plan that works and link everything to key pages on your website.
Let’s explore your content writing and planning needs. Just give the team a call on 03300 431 757 or complete our online form below and we’ll talk through your options for support.
Professional Bios
Your professional bio is different to a curriculum vitae. It serves to highlight your experience and skills. We have written many bios for clients and each one is a bespoke summary of you and your business.
We include a LinkedIn summary as part of our bio writing service so that your two key assets are harmonious and provide your prospective clients with a good understanding of how you can help them.
Our team can also create a branded curriculum vitae which you can share with your professional network and prospective clients.
Please complete our
online form below and we'll talk you through how a bio can help you better engage your clients.
SOCIAL MEDIA MANAGEMENT | BUILDING YOUR ONLINE PRESENCE
Social Media Management
Social Media can be a minefield. Let our team create engaging content with beautiful artwork and prepare your schedule so everything goes out on time every time.
Social Media Management includes our expertise in understanding your target audiences and knowing what makes them tick! We'll blend visibility-raising posts with enriched content that draws attention to you and your practice.
As part of our service, you will get monthly reports on usage, engagement, and followers, and be in full control over all your content.
We'll plan posts to go out each week and you can choose from a single or multiple posts, depending on your needs, aims, and budget.
What you will get:
- Content created by our team
- Artwork (cover images) branded for your business
- Access to our content review portal
- Management of your posts by our team
- Weekly posts - the number depends on your own needs
- Links in each post to your website or other key contact source
Our Social Media Management services start at just £100 per month and can form part of your Business in a Box plan, too.
BRANDING AND DESIGN | HELPING YOU STAND OUT
Social Media Branding
Social Media is now essential for your business and your account should reflect your brand's consistent look and feel. We have designed headers, summaries, bespoke logos and imagery for social media accounts.
If you need a banner or other form of imagery to be created, talk to our team and let's see how we can help you.
Logo Design
Having a logo is part of your brand identify. It's the first thing prospective clients see and the most recognisable facet of your business.
We have designed many logos for clients and each is very different. We believe in representing your values and ideals through your logo and this should stand the test of time. Our team will provide you with a .png and high res version of your logo for you to use for printing and across your materials.
Business Materials
We design and deliver business cards, letterheads, other printed stationery, and marketing materials for your business.
Our team can talk you through your needs and design beautiful and impactful business documentation, and help make your first impression count.
LET'S GET YOUR BRAND OUT THERE | SPEAK TO THE TEAM TODAY
